Amazon expanding in grocery and food-delivery firms; Zomato, and Swiggy to start home-delivery of liquor

Amazon will now deliver prepared foods; Swiggy partnered with Hindustan Unilever, P&G, Dabur, Godrej; Zomato, and Swiggy delivering groceries, soon to start the home-delivery of alcohol.

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Source: Marketing Mind

We are all impacted by the existing pandemic in certain ways, be it social, mental, financial, or other. Some have been hit mildly whereas this crisis has turned some lives upside down. Coming to the commerce and e-commerce sector, it has created a lot of economic pressure. After two months of complete shutdown, companies are trying their every bit to get everything back on track. Especially online stores and food delivery firms have been bitterly smashed. Hence, these firms are forming alliances and diversifying their services to mend their losses.

Amazon expanding in food delivery and grocery firms

Amazon has been playing the boss in the e-commerce sector of Asia. However, due to the strict government guidelines, it has suffered great losses in India during this whole lockdown. Hence, to cover up, it is trying its hands now in the food delivery platform. Already having a well-established name, Amazon is definitely inclined to pose challenges to other companies in the field such as Zomato and Swiggy.
Asking about the notion to emerge in the food delivery market, one of the Amazon spokespeople said “Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe. We also recognize that local businesses need all the help they can get”.
During this COVID-19 outbreak, food delivery becomes a very sensitive matter and it’s obvious for people to become skeptical about the services provided to them. However, Amazon is a trusted brand and has assured it’s customers that they have put the local restaurants and kitchens under high scrutiny before actually certifying them on a hygiene basis.

Swiggy collaborating with grocery retailers and liquor shops

Swiggy has proved itself to be trustworthy in providing food services with time. It keeps bringing several offers to lure its customers.
Nonetheless, Swiggy as well has been the victim of the pandemic and its consequential lockdowns. Therefore, it found its recovery in partnering with grocery firms like Hindustan Unilever, P&G, Dabur, Godrej, and more likewise.
Not only this, but Swiggy has also broadened its services by announcing the home delivery of alcohol.
Alcohol has supported the falling economy of the country, hence, Swiggy took the opportunity to its advantage. Partnering with liquor shops will not only generate revenue for the firm but also prevent overcrowding in the shops. The company has already started this facility in Ranchi, Jharkhand on Saturday and likely to begin in Haryana and Odisha next.
Swiggy has also taken several measures to prevent the misuse of the alcohol home delivery service. Steps such as age verification and user authentication have been implemented.

Zomato also started its grocery and alcohol home-delivery services

Zomato too has expanded its services in grocery and alcohol firms. It has collaborated with FMCG, Vishal Mega Mart, and more. It had begun its grocery services earlier in April and has been delivering since in more than 80 cities across the country via the Zomato app. It has also begun its liquor services in Jharkhand and is in the discussion phase with the government in other states.
Asking about how these expanded services work, “The model would be similar to food delivery- our delivery partners would pick up the order from the retailer and deliver it to the user’s location.”, answered a Zomato spokesperson.

It’s interesting to see how even big independent names such as Amazon, Zomato, and Swiggy are looking for collaborations with small brands and retailers in order to prevent their adverse fallout.