The brand name of “Fair and Lovely” has faced a lot of backlash and criticism in the past decades for promoting the stereotype of only fair skin being beautiful. This has been the most common mindset of the South Asian population which many beauty gurus and millennials on the internet tried to break on a great extent.
Also, the recent protests of #BlackLivesMatter has flipped the game of Hindustan Unilever altogether. This has made the company to cross think about the brand name of their baby product which got pretty obvious if they wanted to not lose their customers in the near future.
Hence, considering the criticism and fighting the racism stereotype of India, HUL has finally decided to drop out the “Fair” from Fair and Lovely.
We’re committed to a skin care portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE
— Unilever #StaySafe (@Unilever) June 25, 2020
New name is however, still awaited to be declared. The company is also popular for its brands
During an interview, HUL Chairman Sanjeev Mehta said, “We are making our skin care portfolio more inclusive … a more diverse portrayal of beauty,”
Though the obsession of Indians to get a fair skin tone has made the brand quite popular since long, many people don’t buy it just for the name sake.
Sunny Jain, Unilever’s president of its beauty and personal care division, said, “We recognise that the use of the words fair, white and light suggest a singular ideal of beauty that we don’t think is right, and we want to address this.
The movement for the black people has enabled whitening free Johnson & Johnson products.