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Instagram Stories for 60 Seconds! Longer Stories Format under testing

Instagram Stories could be getting longer soon! Currently, Instagram allows you to put up stories for a maximum duration of 15 seconds. However, some users around the world are getting an experimental feature wherein they can upload Stories of up to 60 seconds. Note that this is an experimental feature and Instagram is yet to announce this officially and make it available for everyone across the globe.

As of now, the longer duration of Stories has only been seen under testing on Instagram. It remains to be seen whether the 60 seconds format for Stories is carried over to the other Meta-owned namely WhatsApp and Facebook. Usually, a new feature on any of these platforms is often replicated on the others.

The longer 60 seconds duration for Instagram Stories comes as good news for those who post long-format videos or monologues. Currently, Stories spanning longer than 15 seconds are automatically divided into segments of 15-seconds as the next next “Story”. With 60 seconds of duration, it could help content creators in a major way.

The longer duration for Instagram Stories could be an attempt to woo more users from rival services such as Snapchat and TikTok. However, Instagram already has its Reels feature to take on TikTok’s short format videos, with a similar amount of AR filters and media tools.