The Apple iPhone 11 (64GB) costs ₹54,900 in India right now. The new Apple iPhone 12 starts at ₹74,900 (for 64GB) and goes as far as possible up to ₹84,900 for the 128GB. At the base model costs, the iPhone 12 is ₹25,000 more than the iPhone 11.
But according to a Bill of Materials (BoM) cost analysis done by Counterpoint, the iPhone 12 model costs just ₹30,300 to make.
The Counterpoint report indicates that the material expenses to make the iPhone 12 (128GB) is 21% higher than what it takes to make the iPhone 11 and to verify this, the report shares the BoM costs of the iPhone 12 (128GB), both 6GHz and mmWave variations.
The report states that the sub-6GHz iPhone 12 (128GB) model cost $414 ( ₹30,300 approx) to make. The mmWave iPhone 12 (128GB) costs $431 ( ₹31,500 approx) to make. The higher BoM costs is because of the new components that help 5G and the new OLED display.
The report adds that the A14 Bionic chip, the audio and UWB chip and PMIC cost over 16.7% of the all out BoM costs of the iPhone 12. Apple’s own A14 Bionic increases the expense by over $17. The shift from LCD to OLED in the new iPhone 12 is also a significant change and raises the cost by more than $23.
One should remember that BoM cost of any device is consistently lower than what it retails for because the company should factor in costs for packaging, marketing and many other factors before the final tag is put on the device and it is put up for sale.