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Meta, Formerly Facebook, Acquires VR Fitness App Supernatural

It’s been a day since Facebook became Meta.

Facebook’s rebranding as Meta has been followed back to the obtaining of Within, the organization behind VR workout service Supernatural.

According to The Verge, Meta recently revealed that the studio behind Supernatural will join the company, adding to the list of studios possessed by what used to be known as Facebook’s Oculus division.

The company said that Within will keep on working away at the popular fitness app and will also help Meta’s Reality Labs “enhance future hardware to support VR fitness apps”.

Meta scooping up Within isn’t really an unexpected move. Facebook has spent the last few years acquiring tons of popular VR studios, like Lone Echo devs Ready at Dawn, the team behind Beat Saber, and others working on projects that some have called the VR versions of Fortnite and Roblox.

Supernatural has been one of the real success stories in virtual reality fitness, with movement-based, high-impact cardio exercises.

The name change from Facebook to Meta comes as the world’s biggest social-media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions, and the policing of abuses on its services. CEO Mark Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its work investing in the metaverse, rather than its namesake social media service, which will continue to be called Facebook.

Meta is also reportedly developing a smartwatch with a front-facing camera and adjusted screen, as per a picture of the device found inside one of the tech giant iPhone applications. The watch is said to have a detachable wrist strap and a button at the top of the watch case. The large display looks similar to that of the Apple Watch.