Reddit Launches Discover Feature for Photos, Videos on App

The Discover tab will let users scroll through photos and videos from subreddits that are similar to ones they are already a part of.

Online message board platform Reddit said on Thursday it is launching a new Discover tab that will feature photos and videos from across the site to make its mobile app all more visually engaging.

The new feature comes after Reddit confidentially filed for an initial public offering in December. The company is aiming for at least a $15 billion (roughly Rs. 112812.45 crores) valuation, Reuters has previously reported.

Reddit has 52 million users every day and is a well-known social media platform for people to accumulate in community, or subreddits, to examine interests such as finance, gardening, and fitness.

The Discover tab will allow users to look through photos and videos from subreddits that are like ones they are as of now a part of. It is the main new tab on the application that the organization has launched in almost two years, Reddit said.

During testing, one out of five users joined something like one new subreddit subsequent to using the Discover tab, Reddit said in a blog post.

social-media companies have been increasingly gravitating toward video over the past year due to the viral popularity of the short-form video app TikTok. Facebook owner Meta on Tuesday rolled out its TikTok-like feature Reels to users in more than 150 countries.