In partnership with approved retailers and wine shops in some cities in West Bengal, Swiggy and Zomato have started distributing alcohol. In Jharkhand and Odisha, the food distribution companies first started domestically distributing liquor. First, after the necessary approvals from West Bengal the alcohol delivery service was delivered live to Kolkata and Siliguri. Swiggy is scheduled to distribute alcohol shortly in over 24 other towns in West Bengal. Zomato has not shown where else it intends to begin alcohol delivery in the state. During the COVID-19 lockout, alcohol supply has become an attractive opportunity.
Swiggy has collaborated in Kolkata and Siliguri with several authorized retailers and wine shops to deliver alcohol. Retail Partners are able to manage product listing and to update item availability in real-time via a dedicated partner application. You can use this app to mark products as ‘in stock’ or ‘out of stock,’ to inform your customers of the availability of liquor. The company works to ensure the authenticity of product before shipping by the supplier partners scan the QR code for each bottle.
The aggregator notes that it has only partnerships with retailers with a valid licence, as outlined by the state government and other documentation required. Retailers are also offered proper training to guarantee smooth delivery through Swiggy.
At the customer end, Swiggy calls for an instant age check by uploading a picture of its valid government ID, followed by an authentication selfie that will be used by the platform. At the point of the sale of liquor, all consumers will give a special OTP to the sales agent – ensuring that no young adult may purchase alcohol. Swiggy also introduced a capping on the quantity of the order to ensure that a customer does not order alcohol above the limit laid down in the state’s excise law. Swiggy users in Kolkata and Siliguri can now see a new category for wine shops in the Swiggy app to enter the new alcohol supply category.
The city avengers can soon order their favorite drinks from their own homes on four platforms – after the signing of a wholesale / distribution agreement with the state wholesale and delivery arm Bevco (West Bengal State Beverage Corporation), a specialized liquor service and a retail chain.
In Kolkata there are 350 businesses and more than 1500 businesses and country spirit stores. The state’s total figure would be over 7,000. Bengal has a 14.1 million (1.4 crore) hard IMFL market including whisky, rum, and vodka, and an average of eight million (80 lakh) beer cases per year.
Speaking of implementing alcohol supply services in the country, Swiggy vice-president Anuj Rathi said they can create additional businesses to retail outlets while solving the problem of overcrowding and thus fostering social distance by allowing alcohol to be supported safely and responsibly at home.