YouTube on Thursday began rolling out an early version of its Shorts quick-clip feature in the United States, ramping up its challenge to TikTok.
The fame of YouTube Shorts took off during testing in India, and it has been racking up more than 6.5 billion views every day by peoples tuning in by and large, as indicated by product lead Todd Sherman of the Google-owned video service.
“We’re introducing our YouTube Shorts Beta to the United States starting today, as we continue to build the experience alongside our global community,” Sherman said.
“We plan to introduce more features as we continue to build Shorts alongside creators and artists.”
YouTube is also working with ways for peoples to make money from audiences at Shorts, as per Sherman.
The new service is the most recent to challenge the quickly developing Chinese-owned TikTok which has faced scrutiny over its ties to the Beijing government.
Netflix early this month added a “Fast Laughs” feature to its iPhone app, serving up comic clips in rapid fire, in a move taking on the popular video app TikTok.
Facebook-owned Instagram reacted to TikTok’s popularity with their own short video format called Reels last August.
Also, in November, Snapchat launched Spotlight, a public feed of content created by users.