Zomato boss Deepinder Goyal on Tuesday clarified that the new 10-minute service will be “safe for delivery partners” amid what he signaled as “outrage” on LinkedIn, the popular career networking website. The restaurant aggregator is aiming to break new grounds with the 10-minute delivery service, christened as ‘Zomato Instant’. In his latest note on Twitter, the 38-year-old CEO wrote: “I just want to tell you more about how 10-minute delivery works, and how it is as safe for our delivery partners as 30-minute delivery.”
The instant service “will be for specific nearby locations, popular and standardized menu items only” and there will be “no penalties for late deliveries and no incentives for on-time deliveries.” “We are building new food stations to enable the 10-minute service for specific customer locations only,” the CEO on Tuesday wrote in his intricate note.
The food delivery giant on Monday revealed what brought forth the thought for cutting on the conveyance time from 30 to 10 minutes. “Customers are increasingly demanding quicker answers to their needs. They don’t want to plan, and they don’t want to wait. In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app,” a blog post read.
There were mixed responses, in any case, via social media, uniquely LinkedIn. “Zomato Instant is an unnecessary addition and can result in a risk to the delivery partner and the food quality. Eventually, they would put incentives for delivery partners who would be under tremendous pressure to deliver the order on time,”.