Zomato has said it has defined itself a goal to significantly increase the participation of women in its fleet of delivery partners by the end of this year. Organization CEO Deepinder Goyal said in a tweet on Friday, June 25 that ladies contain under 0.5 percent of Zomato’s present armada of conveyance accomplices and that “necessities to change” to make the food conveyance administration organization a more comprehensive working environment. At first, the organization intends to expand women’s interest in Bengaluru, Hyderabad, and Pune. Zomato recognized that the arrangement isn’t pretty much as basic as “targeting more women” but it will have to change its policies to attract and retain them in this job.
Goyal hoped people would soon stop generalizing “this community as delivery boys”.
The organization said, in a statement, that it is lauching four key drives to accomplish an objective of 10% woman’s support in the three pilot urban communities. The drives will be focused on:
Admittance to safety-related education and tools. Zomato will give self-defense training to recruits and it will be compulsory for all woman’s delivery partners to attend. Women will also be given a first-aid kit and a handy hygiene and safety kit.
Contactless delivery by default. For women delivery partners, the company has decided to make late-evening deliveries contactless by default.
Expanded help from our restaurant partners. It said restaurants have come forward to ensure access to basic facilities such as separate washrooms for the women employees. Zomato plans to highlight these partner restaurants on its app.
SOS button and devoted support. At long last, Finally, the company will be setting up a 24×7 dedicated helpline to expedite emergency requests. Once a woman employee triggers the SOS button, her live location will be shared with other on-ground teams and delivery partners in the vicinity.
Twitter users appear to have appreciated the idea, with nearly 6,000 of them hitting the “like” button on Goyal’s tweet so far and many others commenting to support it.
Safety of women delivery partners being the biggest concern, one person asked Zomato to test the SOS system in areas with poor network coverage like basements.